Meta Ads — Facebook and Instagram
Campaigns, targeting, creatives, and optimization. From your first ad to profitable campaigns.
Created by
Guías Team
What you'll learn
Course content · 15 lessons
How advertising on Meta works
Campaign structure: the right method
12 min
Audiences: who you show your ad to
13 min
Creatives that stop the scroll
14 min
The Meta Pixel: retargeting and conversions
12 min
Budget and bidding: how to spend wisely
10 min
A/B testing: finding the winning ad
11 min
Metrics analysis: making decisions with data
11 min
Scaling profitable campaigns
13 min
Advanced remarketing and ad funnels
12 min
Advanced creatives: UGC, video and carousels
13 min
Common mistakes that burn your budget
9 min
Advanced Pixel: events, conversions and catalogs
11 min
Advanced strategy: Advantage+ and Smart Campaigns
12 min
Your long-term Meta Ads system
10 min
Course details
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