Marketing Digital 1 free lessons Tendencia
Digital Marketing fundamentals
Digital strategy, buyer persona, sales funnel, and KPIs. The foundation everything else needs.
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What you'll learn
What digital marketing is and how the ecosystem works
Creating your buyer persona with real data
The sales funnel: attraction, conversion, retention
KPIs that matter vs. vanity metrics
Auditing your business's digital presence
Designing your 90-day digital strategy
Course content · 10 lessons
1
The digital marketing ecosystem in 2025
10 minFree
Your buyer persona: the customer who buys everything
11 min
The sales funnel: from stranger to customer
12 min
KPIs that matter vs. vanity metrics
9 min
Digital audit: where you really stand
10 min
Content strategy: the 90-day map
11 min
Positioning: why they choose you
10 min
The conversion funnel: from click to customer
12 min
Retention marketing: the money is in the list
10 min
Your 90-day strategy: from plan to action
9 min
Course details
Lessons10 lessons
Duration1h 44min
LevelBeginner
LanguageEspañol
AccessUnlimited
CertificateOn completion
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